Finis, Inc.

  • Retail-Specialty Shops
7085 Las Positas Road
Ste E
Livermore, CA 94551
(925) 290-2661
(888) 333-4647
(925) 454-0066 (fax)
Monday - Thursday: 9 AM - 4 PM
Friday 9 AM - 4 PM
Saturday & Sunday: Closed
  • About

    We simplify swimming through technical innovation, high-quality products and a commitment to education.

    To help every person in the world enjoy the water.


    For the athlete.

    Because we understand that improving technique is the secret to swimming faster, our products help athletes of all abilities master the basics as a means to excellence.

    For the coach.

    Our products offer coaches a toolkit for instructing and reinforcing the fundamental skills of swimming, both on and off the pool deck.

    For the beginners, both young and old.

    We make learning to swim more comfortable and fun, because we want everyone to have the chance to enjoy swimming.

    For the lifelong swimmers.

    “Swimming until the day I die” is a phrase often heard around the halls